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Network Marketing Basics: How to Design a Better Business Card

Business cards are the staple of any business. Once one goes into business for oneself, one of the first things that is done is the design and production of a business card. If done correctly, it could be a very valuable tool for marketing your business.

However, in my opinion, business cards done the traditional way serve no real purpose. What do I mean by that? Usually a business card has very little information that will drive the recipients of this card to action. It provides them with your name, the name of your company, and your contact information; beyond that, there is little else.

Why not put this little billboard to work for you? Instead of just supplying the basic information, invest in a card that is either 2-sided or a fold-over style, so you can put more riveting information on the card.

Denise, you ask, what do you mean by riveting information? I’m glad you asked!

I like to use a business card to guide prospects to take action and not just look at the card, then put it in their George Costanza-style wallet (any “Seinfeld” fans out there?) that is overstuffed with cards and pieces of paper they will never look at again. I recommend putting an eye-catching “headline” or a tagline that targets your niche market.

As an aside, let me briefly touch upon the idea of a niche market. While I know that we in network marketing like to think the world is our niche market and that everyone can benefit from what we have to offer, I recommend breaking the world up into categories. You will be more successful with your prospecting efforts if you identify a target audience, figure out what they need/want, and fill that need for them.

A good example of a niche market is Moms. If you want, this can be further broken down to more specific categories: working mothers, stay-at-home Moms, single/divorced Moms. Each group has their own set of needs and desires: the working Mom yearns to stay home with her children; the stay-at-home Mom wants to earn a living but not leave the nest so as to be close to her young; the single/divorced Moms need to generate income AND figure out a way to be present as a steady, guiding force in their child’s life. Getting extremely specific with your target market and letting them know you have an answer to their problem(s) is a much more effective way of prospecting than to just hand out a card with your name, company and contact information.

Once you carve out a niche you would like to target, design your marketing material that you create yourself (as an addition to the marketing material the company provides for you) with that group in mind. If you market to more than one niche (there is no limit to how many niches you can target), I advise creating different business cards for each target market in such a way that each card somehow catches the attention of that group by addressing a specific need or desire unique to each niche.

The center of your card does not necessarily have to focus on you or your business. Perhaps this information can be put off to the upper and lower corners, so as to allow for an eye-catching image that will appeal to their aspirations. Pictures, not necessarily of you, but of some desirable scene, can often be more effective than plain white or cream-colored stock

Consider adding a tagline to your company’s name (pending their approval, of course). The name of your company, in and of itself, may not be instantly recognizable. If they put this card away only to take it out a few weeks later, there should be something on there that reminds them of the conversation they may have had with you, or that indicates what the company can provide or do for your prospects. Otherwise, chances are they will just toss it and never follow up with you.

Be creative with your title. Are you a mentor in your business? Then say it. Do you teach people how to create wealth? Then say it.

Use the other side of the card, or better yet, use a fold-over style card, and inside you can ask a question that intrigues the prospect or addresses a concern of theirs along with a few short, bullet-pointed answers to the question that demonstrates you and your business have the solution to the prospect’s problem.

I’m going to give you a few examples of how I used the above guidelines to create an effective business card for myself:

1) I used a tagline under my company name that reads, “Your Road to Retirement.” Happily, I did not have to create this tagline or get it approved, this company uses it, and I felt it was effective. This will immediately raise eyebrows to anyone who is looking to get out of the rat race, and I’d say that’s a pretty large part of the population.

2) To match that tagline, I used the image of a beautiful tropical beach with gorgeous blue water, fine white sand, and palm trees. With the exception of people who live in that type of paradise all year long, this is what a good majority of people think about when they think of retirement. So, the image matches the tagline.

3) I gave myself a title: Recruiter and Mentor. I want people to know I am an expert at what I do, and I will help them do the same. Remember, in the end, people don’t just want to go into business for themselves and figure it out the hard way. They want to join a successful person. They are joining YOU. I find that much more emotionally appealing than something like “Independent PC.” To someone not in the network marketing industry, what does that mean? Professional corporation? What EXACTLY is a PC?

4) My contact information includes, besides my phone number, the domain name I picked that is specific to the niche I chose. This is linked up to the automated marketing system provided by my network marketing company.

5) On the reverse side of the card, I ask an intriguing question that is related to my domain name. I ask, “What Do YOU Want to be Free From?” I then give them simple instructions how to take action.

The old model of business cards that most people follow is based on image advertising. Small business owners, to which I include network marketers, cannot afford to effectively advertise by just spreading an image. We are not a name-brand athletic shoe or a famous soda that can be identified just by the shape of its bottle, nor do we have the kind of capital that those companies have to put into an image advertising campaign (think Superbowl Ads at the most extreme). We need to think outside of the box and provide more information on these little tools which will entice the recipient to take action, all within our own marketing budget.

A Better Business Card in 5 Easy Steps

If your business cards are of poor card stock (flimsy), contain any grammatical or
spelling errors, have outdated information, and fails to reflect the brand of your business stop reading this article right now! These issues need to be addressed immediately! As this article deals with those who are looking for ways to increase the impact of their business cards, I am assuming that the basics are already taken care of.

So, for those astute business owners looking put your business card to work, here are 5 tips that will surely help:

1. Give Out Two. When you meet someone give them 2, not just one card, don’t be stingy! What this does is, it allows that person to pass one on to any others that may be interested in your product(s) or service(s). Now, don’t get carried away and give them all the cards from your wallet, that is unprofessional. Make a habit of giving out two cards, not only is it smart business, but it is efficient too. Encourage your networks to work for you!

2. Put Something On the Back. Every business card has two sides, there is no reason not utilize the back of your business card. If you are not utilizing both sides of your card you are wasting valuable advertising space. You can use this additional room to add customer testimonials, a brief product list, tips or anything that will provide a value add to the person reading it. Calendars, appointment reminders, kitchen measurements and sports schedules are other practical ways for using the back of your business card. Yes, it may cost a little bit more, but it is well worth the expense.

3. Quality is King. Your business cards have to be of high quality. I like glossy, but they can be hard to write on. If you are in a saturated industry such as real estate, then quality is the bare minimum, anything less than that will not make an impression! Consider a complete business identity overhaul by a professional and utilizing professional printing services with all the bells and whistles. You may want to even look at the business cards you have from others, and jot down notes on what works and what doesn’t work and begin to adjust your own cards based on your analysis.

4. Make It A Magnet. Let’s face it! Even well-intentioned people lose business cards. They wind up in a shoebox, a Rolodex that never gets used just or scattered all over the place in cars, chair cushions, utility drawers, toy boxes, you get the drift here. Consider ordering business card magnets. If they can be stuck to something, say a refrigerator, the higher the likelihood, the more your card will be retained. What is even better, is that your card will be highly visible! The great thing is that business card magnets are fairly inexpensive, but as with anything, go for quality even if you have to pay a tad bit more.

5. Be Different. Your business card is your chance to shine, to show your uniqueness, your personality so you can let your customers know what makes you better than the rest! Do something extra, something memorable. Since horizontal business cards are the norm, consider going vertical. As a mortgage consultant, specializing in working with women, I have some of my business cards attached to a chocolate treat of Hershey’s Kisses wrapped in tulle. It is a hit with virtually everyone. While this works for me, it may not work for a man who owns a construction company. So be creative, but keep in mind your customer, your industry and your brand. The sky is the limit.

Now that you have been equipped with 5 powerful tips to make your business card work for you, get to it! What changes can you make to increase the impact of your business card? Enlist trusted family members, friends and colleagues and ask them their opinion of your cards. Ask your customers their opinion too. I challenge you to jot down at least 5 ways you can update your business card to increase impact right now. Enjoy the process!