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How to Write a Better Business Blog Post

Are you covering all the bases with your business blog’s content? Or are you sitting back thinking that blogging doesn’t work for your business?

If you want to make your business blog work better for you then read on.

  • Is your blog post title interesting enough to make people want to click through and read more?
  • Are there keywords/keyphrases in the title?
  • Are there keywords/keyphrases in the body of the post?
  • Is the first paragraph interesting enough with a good hook?
  • Is your business blog post well-written and not a bunch of fluff and nonsense?
  • Is there a strong call to action in your bio.

Your title has to “talk” to your ideal reader, if your title is generic or bland it will not talk to anyone. Drill down your title and tailor it to your ideal reader. Women: Do the way men drive annoy you? will work far better than Things than other drivers do that annoy you.

Keywords and keyphrases are how you get found in the search engines, you should mention a keyword in your title to stand a chance of being found for that search term. But you can’t stop with a keyword in the just the title, for a business blog post to get found you need to mention the keywords or keyphrases a few times in the content itself, as well as tagging the images with that phrase.

Is the first paragraph of your content hook the reader and luring them down the post, is it driving the urge to read more? If it’s not then you need to tweak it and adjust it until it does, and that’s the great thing about business blogging – it’s not set in tone. You can tweak it until it does what it is supposed to do – hook your reader in.

The danger with all types of business post and not just a business blog post is that it’s all fluff and no substance. Be ruthless in your editing, if a sentence is there just so you can say you have written a 500 word blog post – delete it. Delete superflous words, sentences and paragraphs. Get rid of the fluff and leave behind strong, useful content. 300 words of great content will perform better than 600 words of great content diluted with fluff.

Is there a strong call to action in your bio? First off check you are adding a bio to each of your blog posts – don’t assume the reader will click the about page, give them reason to. Each blog post must have a call to action:

  • If you like this post share it on Twitter
  • If you found this article useful please share it on Facebook
  • If you want more great advice subscribe to my newsletter

If you don’t feel comfortable asking your reader to get in touch ask them to share the article on Facebook, Twitter or Google Plus. Remember, one call to action per post or you will confuse your reader.

It’s just not enough to write a business blog post and forget about it. For your business blog post to work you need to include the above elements every time you create a post. after you have written the post, you then have to promote it!

Blogging for Better Business

Many small business owners feel that they are too busy running their business to waste time on something like a blog. If this is you, you’re missing out on a powerful lead generation tool. In this age of social media, your customers are looking for someone they can relate to, trust, and feel is listening to their needs. A simple blog can do all of this.

The concept of blogging is often misunderstood by the entrepreneur. Many believe blog posts are only the rantings of uneducated kids with too nothing better to do. The fact is that the most consistent and sought-out bloggers are actually educated writers who are sharing their expertise on a particular subject. Your customers are actively seeking this information! They might as well get it from you. A blog about your business offers two-way communication with both your current and prospective customers that is more valuable than any form of advertising.

Keep Current and Save a Tree

Why print fliers when you can post on your website? Your business blog is perfect place to keep your clients and staff up-to-date on special events, sales, changes in business hours, holiday closures, and new products or services. Mention a member of your office staff who accomplished something major, announce your clients’ kids graduations, thank a colleague, or congratulate a local hero. Post pictures of you and your staff volunteering at a local charity or event. Have fun and get involved with your community, then post about it. The free press will lead new readers right to your blog and right through your door.

Be Relatable

Do you prefer doing business with a faceless entity or someone you know? Of course you’d rather deal with a human being. The same is true for your customers. They are more interested in you as a person than they are in how well you can sell yourself. Your business blog allows others to get to know you on both a personal and professional level. This means that you can build relationships, and relationships mean loyalty. Repeat business is the lifeblood of a small business. Need an example? Check out the Whole Foods Market blog. Their blog is both friendly and professional, while offering valuable information.

Be Credible

Business blogs establish the writers as experts in their field. As a subject matter expert (SME), you may use your blog to offer brief articles about your industry. This builds your business’s credibility in the eyes of your current and potential customers.

Afraid that you have nothing to write about? You already have more than you may realize. Consider an average day at work and the questions you answer or the advice that you give your customers. This is where you would begin blogging – with what you know and what your average customer doesn’t. A great example is the website Poway Guitar Lessons. The teacher who advertises on this site also answers student questions through his instructional articles.

Where does it hurt? How can you help? Answer specific questions on your blog and show that you are the SME your readers are looking for.

Be Open

People naturally have questions, and you may find that these questions lead to great blogging. When you are open to delving into these subjects, your blog will attract potential clients who may never have found you otherwise. For instance, are you a chiropractor who has been asked many questions about acupuncture or nutrition? These may not be your area of expertise, but you know quite a bit about them because they relate to what you do. Invite a colleague who is a SME on that subject to be a guest blogger. Offer to reciprocate on their blog. Supporting related businesses will only help you and your clients.

It Doesn’t Take Much

You truly don’t have to write a dissertation every time you post on your business blog. A photo, a couple of sentences, a link to a relevant article, or a video would each suffice as a blog post that would engage your audience. You don’t even have to blog every day. Do visit your comments section at least once or twice a week to engage in conversations or answer questions. If you want longer articles but don’t fancy yourself a writer, consider hiring a copywriter who can run with your ideas. All in all, you can double (at minimum) your business’s exposure with just a few minutes a day.